typography and print design by Kevin Mount

These free ‘tickets’ were given to visitors to the 2013 Thinking with the Body exhibition at the London Wellcome Collection, a retrospective study of the work of choreographer Wayne McGregor and his long association with cognitive science research. The ticket text described the different components of the exhibition and invited visitors to convert the pre-scored, flat-folded card into a three dimensional spiral. The illustration is Le Corbusier’s The Modulor, one of McGregor’s many sources when investigating the relationship between the body and space.

The front of the ticket envelope showing the ticket folded

The reverse of the ticket envelope

The ticket before being 'constructed'.

The ticket constructed by following the pre-creased guides.